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William Brawley

editor. writer. photographer.
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LensHero.com - A Quick Review.

William Brawley February 24, 2013

Are you a budding photographer, a seasoned enthusiast or even a steady professional and need some help in your next lens purchase? Well, good news everyone! LensHerohas come to the rescue to make your lens purchasing endeavor less frustrating and confusing.

Differing from your standard manufacturer listing of lens offerings or confusing comparison charts of the vast array of interchangeable camera lenses, LensHero provides a new way to evaluate and narrow down various lens choices to help find the right one for your needs.

The process begins with some simple questions such as the brand of camera you use and the amount of money you are willing to spend. Next up, it gives you some options to choose from to help narrow down the type of lens you are looking for. You can either sort lenses based on the style of photograph you are trying to achieve, such as macro, wide-angle or portraiture, or you can narrow down your choices based on focal length ranges. For example, if you know you’re not planning on shooting bird photos, you can narrow down the focal length to exclude the super-telephoto ranges of 300mm and longer. There is also a way to get automatic lens suggestions based on the lenses you already have.

Hit the “Go” button and you presented with your list of lens choices, custom-chosen based on your preferences. You then get lens specs, reviews, prices and store options to make your purchase.

There are also ways to browse all lenses by a variety of categories, such as by manufacturer or lens mount type – why browse through a bunch of Nikon F-mount lenses if you shoot with Canon EF-mount glass?

Overall, it is a very simple yet comprehensive service that works really well to help determine which lens is right for you, your equipment and, probably most importantly, your budget. However, budget is a relative term – (they have Leica lenses on there too). So, if you have been struggling and agonizing over what lens to buy next, let LensHeroassist you. Shoot away.

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